Kevin Dewalt: Stop trying to find customers. Get customers to find you
5.30pm-6.30pm: Reception at JFDI.Asia
7pm-8pm: Talk by Kevin Dewalt at INSEAD
Address: 1 Ayer Rajah Avenue Singapore 138676. Amphi Ros
Startups: Stop trying to find customers. Get customers to find you
The #1 challenge faced by early stage entrepreneurs - or really any business - is getting more customers and building deeper relationships with them. Startups who embrace Lean Startups quickly find during Customer Development that their biggest challenge is actually FINDING customers TO develop.
There is a better way - get customers to find you! Kevin Dewalt will teach you how to create a Target Persona for your startup and use it to write content that helps potential customers solve problems. When you learn how to write helpful content customers will want to read what you write … trust you … tell their friends about you … and ultimately - buy from you. Whether it is day #1 of your startup or a week before you IPO, Kevin will teach you how to meet more customers and become their trusted adviser in this Helpful Marketing presentation.